01 · By the UZH Forum
Reif Metzgerei
Butcher’s, snacks and lunch on the Zürichberg, close to the university — the roll for after a lecture or with a coffee.
Zürichbergstrasse 20, 8032 Zurich
Expected from late November
On the mapOvernight. By hand.
No two alike.
Slow-proved dough, every roll shaped by hand, baked fresh every morning.
from 19 November at the Dörfli — soon also at Reif Metzgerei
Our story
eight years in the making
Eight years ago, on a trip up north. No marketing, no frills, just an honest product — a cinnamon roll. Nowhere else made it quite the way they did there. The question stayed with us: why not here in Zurich?
A dough of many thin layers, quality ingredients, more craft than recipe.
For eight years the idea kept rising. There was a job — but then things changed, and we said to ourselves: “If not now, when?”
The name “Olaf’s Bakery” points to where it all comes from. Everything else is our own handwriting.
Now we bake. The dough proves overnight, and every roll is shaped by hand — which is why no two look alike.
the rest is our own handwriting
The secret is no secret
The dough proves overnight — it rests, is worked and rolled by hand. That time can’t be rushed, and you can taste it in every layer. Details in the process, how the filling is used and the order of the steps decide the result, not just the recipe. Each roll is baked individually (not as a tray bake), fresh where it is sold. All production takes place in Zurich.
Overnight
proving
One hand
rolled
Every morning
baked
not an hour less
By hand
Just 4 of dozens of steps — in our production kitchen in Zurich and at the oven every morning.
Brush
Sprinkle
Bake
Cut
The process matters more than the recipe
Fair warning
It isn’t a flaw. Same dough, same kitchen, same hand.






all different, all from the same hand

Our rolls, unbaked
…every one an original ;-)
Into the oven
only a few minutes now
The tray
The transformation, a few minutes later
Fresh
still warm, please don’t wait
The cross-section
this is what craft looks like, not a recipe
From the hand
no two alike — and this one exists only onceWhat’s in the oven right now: @olafs.bakery
Where to find us
No shop of our own yet, but three places in Zurich: our stall at the Christmas market and two partners who put our rolls on their counter.
| Where | Dörfli Christmas Market, Rosenhof, 8001 Zurich — stalls 69/70 |
|---|---|
| When | 19 November to 23 December 2026 |
| Open | Mon–Thu 11am–9pm · Fri/Sat 11am–10pm · Sun 11am–8pm |
very romantic!
Soon also here
01 · By the UZH Forum
Butcher’s, snacks and lunch on the Zürichberg, close to the university — the roll for after a lecture or with a coffee.
Zürichbergstrasse 20, 8032 Zurich
Expected from late November
On the map02 · 2027
A shop of our own in Zurich is planned for 2027 — we haven’t found it yet. If you want to be the first to know, sign up for the newsletter below.
To the newsletterGood to know
From 19 November 2026 at the Dörfli Christmas Market in the Rosenhof in Zurich’s Old Town, stalls 69/70. Expected from late November 2026 also at Reif Metzgerei on Zürichbergstrasse. A shop of our own in Zurich is planned for 2027.
A dough of many thin layers, real cinnamon and a long overnight prove. Every roll is shaped by hand – which is why no two look alike.
Yes. They are baked fresh every morning where they are sold, from dough made in our own production kitchen in Zurich.
From 19 November to 23 December 2026. Open Monday to Thursday 11am–9pm, Friday and Saturday 11am–10pm, Sunday 11am–8pm.
We hope so. If you visit Zurich during Advent, you’ll find us right in the Old Town: at the Dörfli Christmas Market in the Rosenhof in the Niederdorf, stalls 69/70. A freshly baked cinnamon roll in the Nordic style, rolled by hand – just right for a break while strolling the lanes.
The name recalls the Nordic origins of the cinnamon roll. Olaf is a Nordic first name – there’s nothing more to it.
Through our Newsletter – a few lines whenever there’s something to tell – and on Instagram at @olafs.bakery. You can read the latest issue here.
Stay in the loop
Latest issue · No. 1 · October 2026
What things look like just before the Christmas market, why we’re excited – and what’s coming in the next newsletter.
You’ll always know where to find the rolls — and which flavours are turning our heads right now. A few lines whenever there’s something to tell. No advertising, no fixed schedule.
scan me!
Point your camera at it — and see what’s in the oven right now.
See you soon at the Rosenhof.